If you want to create quality content that drives traffic to your site, it’s important to use the right keywords. But to be able to find them is not always easy. Fortunately , SEO tools exist and are dedicated to keyword research. In this article I will give you my top 10 Free keyword research tools for SEO.
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What are keywords and why is it important to use them?
A keyword is a word or a group of words that a user will be able to search via an Internet search engine. Thus, using the right keywords will bring this user to your site. This allows you to generate traffic on it and make your offers and products visible. This is called natural referencing or SEO.
Keyword research is therefore a task that can pay off big! The right keyword choices bring to your site a well-targeted audience that is more likely to buy your products.
It is therefore very important to quickly take an interest in the main keywords that you want to use on your website and to know if these are likely to be searched for by your audience. That’s what the tools I’m going to talk about today are for.
#1 AnswerThePublic Free Keyword Research Tools
AnswerThePublic is a practical guide for SEO copywriters and SEOs. It will help to produce content that cananswer the various questions asked by Internet usersin relation to a given subject.
To do this, with an expression or a keyword that you have indicated beforehand, the application will generate suggestions in different forms:
→ Basic questions (how, where, what…);
→ Keywords derived by prepositions in relation to the root keyword;
→ Queries in alphabetical order;
→ Research associated with keywords;
From the proposals, it’s up to you to sort and make associations of ideas in order to produce complete content that can meet the expectations of readers .
Almost impossible to block on certain subjects or a fortiori to write an off-topic article.
Free or paid version?
In free, you will be entitled to a small number of daily searches (no more than 2 or 3).
As for the paid version of the tool, it starts at 99 Dollars approx per month in monthly payment, and 79 Dollars approx per month if annual subscription.
#2 Google’s Free PAA Keyword Tool Free Keyword Research Tools
Google’s “People Also Ask” or “Other Questions Asked” module is based on the same principle as AnswerThePublic. It thus determines the questions frequently asked by Internet users in connection with a specific query typed in the search bar.
The real difference, however, is that this section of Google, in addition to giving keyword ideas, will also suggest sites that provide answers to questions relating to the main keyword.
In terms of content, these authority sites naturally meet user needs, according to Google. When relevant, and if it is not your direct competitors (!), refer in your texts to these sources recommended by this same search engine.
In addition, it is possible to push the search by clicking on “Read more” in this section in order to obtain more results.
Still in this same section of Google, go to the bottom of the page to find the “Related searches” section . A free tool from Google that will help you expand your list of long tail keywords.
#3 Google Trends: A 100% free keyword research tool
Staying in the world of the multinational Mountainview, here is another utility that can be used.
As its name suggests, Google Trends allows you to analyze search trends typed by Internet users, related to a theme.
Thanks to the data expressed in the form of a graph, we obtain an idea of the volume of research carried out on a specific keyword, that is to say the frequency or the evolution of the interest of users in relation to a request, and this in a given geographical area and period.
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Thanks to this 100% non-paying solution , you can know if, at a “T” moment and in a region or a country , you have opted for relevant keywords or, on the contrary, it is more judicious to bet on others. We can also analyze the seasonality of a request.
Google Trends also offers the possibility of making the comparison between two keywords in order to know the interest of the public for both. It provides related search phrases to fine-tune content.
#4 Google Keyword Planner Free Keyword Research Tools
Google’s Keyword Planner is an SEO tool that will be especially useful toSEA professionals(paid advertising) since it is accessible to owners of a Google Ads account.
Nevertheless, the advertising platform makes its keyword planning tool available to advertisers , free of charge!
From a simple query related to your products or your service offer, Google’s planner tool generates a whole range of data extracted directly from its search engine .
First, the tool will list the average number of monthly searches made around this keyword, its popularity, the volume of competition or the bid suggested by other competitors.
But even more, it will suggest associated keywords that it deems relevant enough to optimize your content. As we can see, this native Google service is an excellent semantic search tool that it would be a shame to neglect.
#5 Ubersuggest
A true gold standard in semantic search tools , Ubersuggest was developed by SEO expert Neil Patel.
Its partially free tool provides a combination of useful information for copywriters, SEOs and even marketing managers alike.
By simply inserting a theme in the search bar, the tool generates all the data relating to it .
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The list proposed by Ubersuggest therefore includes the volume and trend of a request , the ranking of competing web pages in the Google SERP, as well as the proposals for keywords to be inserted in a page intended for different platforms such as YouTube , Google Images, Shopping and News.
With the free version of Ubersuggest , you will be able to access a certain amount of data but will be limited in the number of results. You have to switch to the paid mode (which starts at $12 per month) if you want to further explore the potential of this tool, which is undoubtedly one of the cheapest on the market…
#6 Keyword Magic Tool
In the category of tools for finding keyword phrases, SEMRush’s Keyword Magic Tool is a must-have in any professional SEO toolkit .
Just insert a root phrase or keyword in the search bar. You then have all the databases necessary to improve your content which are presented in the form of tabs (All, questions, broad match, exact expression, exact keyword, associated keywords)
What makes it especially interesting is the fact that it automatically generates groups of keywords for each of these modules.
To see more clearly, let’s take the expression “Organic honey” (which I particularly like ^^)
By clicking on the “Questions” tab, this keyword tool provides all popular questions and queries around that keyword . These are classified by number of occurrences, visible in the left pane of the interface.
Is the SEMrush Keyword Magic Tool free? Not quite, however, you can activate a 30-day free trial to see if the solution is right for you.
An economical solution, but “one-shot”.
Beyond that, subscriptions start at $119.95, a tidy sum all the same!
#7 Keywordtool.io Free Keyword Research Tools
Searching for long-tail keywords is a challenge when the main keyword on which you want to position yourself turns out to be too competitive.
Broadening your search field by focusing on them is an effective way to make your way into the optimal positions of the SERPs .
Keywordtool.io generates long tail keywords by mixing the keywords that you initially indicated in the dedicated columns.
Note that their relevance depends on the terms you have selected, as always, by the way!
And in terms of prices?
Not really free but a subscription that starts at 69 Dollars/month. On the other hand, you can try it and request a refund within 30 days , which will allow you to carry out research for specific needs.
#8 Soovle’s Free Keyword Research Tool
To ensure that a marketing strategy can lead to conversions, it is imperative to know how to position yourself on the various search engines, and not just on Google.
In this sense, Soovle suggests the most used terms related to your keyword , from platforms such as Yahoo, Bing, Wikipedia, Amazon, or even YouTube.
The search results are presented in a coherent way at the level of its interface (a little rudimentary, it must be said!). At the same time, it keeps Soovle’s analysis decidedly easy to decipher .
The keywords, popular queries, and lexical field of the main query are provided in the form of lists according to each search engine.
A very simple, but completely free keyword generator utility .
#9 Wordstream’s Free Keyword Research Tools
Online keyword generator available in a free version, Wordstream provides a list of targeted expressions around a root keyword .
In its operation, Wordstream relies on Google’s database to provide useful and relevant information, particularly for the creation of qualitative SEO content.
In the development of a content strategy, the use of Wordstream presents some non-negligible advantages…
Apart from the fact that this tool indicates standard data, in particular the volume of research carried out around a given keyword or the Cost Per Click , it will also offer geographical targeting or sorting by sector of activity.
In practice, the tool needs to determine the most searched expressions that work best in a country, region or in a specific field (health, law, finance, real estate, etc.).
#10 Semi-automatic search engine query
For now, harnessing the full potential of search engines is the least restrictive strategy in keyword research.
Indeed, no need to download any application, nor to register.
We have seen what Google has to offer us on this subject, but other platforms can also serve as reliable sources. In this case, we will think of platforms that garner millions of daily visitors such as YouTube or Amazon .
To find relevant keywords, the process is simple. Simply start by typing a word in the search bar and the auto -complete will provide you with the popular terms that visitors usually search for.
In addition, consider scrutinizing the titles, descriptions and comments left by the public on suggested videos on YouTube or Amazon products.
They can give you ideas for keywords to insert into your content, but of course, without the data linked to it.
Free Keyword Research Tools: Conclusion
In conclusion, do not hesitate to test these ideas.
You can thus determine which one(s) can best support you in your web strategy, depending on your target audience. Do not deprive yourself of multiple use to guarantee results in terms of ranking.
In comparison with some paid keyword research tools, the use of several simultaneous free tools can do the trick depending on your copywriting needs, your level of technicality, and provided you know how to use them intelligently.
All you have to do is write useful text content for your readers, in a fluid and semantically rich way .
But that’s another story !
